Services

Venues and

Destinations

Maximising Your Experiential and Commercial Potential

We work across major stadia, leisure, transportation and cultural destinations. Our experiential design studio of architectural, brand and graphic designers work hand-in glove with our strategists, commercial advisors and project managers to optimise each project’s experiential and commercial potential.

Our services include venue and destination advisory, research, design, operational review, project management, delivery, and look, signage and wayfinding.

Examples include the award-winning Holte End concourse at Aston Villa FC Stadium, the transformation of the guest experience at the Pyramids of Giza, and creating an integrated digital and physical wayfinding scheme for Gatwick Airport.

Example problems we help you solve:

  • What are your commercial and social objectives?

  • Is the vision for your venue or destination feasible?

  • Who are your key stakeholders and what is the best way to integrate them?

  • Who are the right operators for your requirements and what is the best way to procure and manage them?

  • What is currently working well and what areas can be improved?

  • How do you create a robust design brief that considers all factors from every lens?

  • What are the human behaviours and crowd dynamics that should inform your end-to-end guest experience?

  • What are the opportunities at sports stadia for enhanced fan experiences, non-match day activation, seating bowl improvements, accessibility and more?

  • How do you project manage and assure delivery on time and on budget?

  • How do you assess and benchmark the performance of your venue?

Our Core Services for Venues and Destinations

Strategy & Vision

  • Stakeholder Identification & Engagement

  • Market Analysis & Needs Assessment

  • Feasibility Studies & Business Cases

  • Economic & Social Impact Assessment Frameworks

  • Commercial Strategy

  • Operating Model and Procurement

  • User, Operational & Venue Research

  • Guest Experience Strategy and Journey Mapping

  • Wayfinding Strategy

Design

  • Venue Masterplanning

  • Venue & Infrastructure Planning

  • Design Brief Development

  • Design Management

  • Look & Wayfinding Design

  • Design Guidelines & Kit of Parts

  • Sign Schedules & Location Plans

  • Production Ready Artwork

  • Technical Design & Material Specifications

  • Project Design

  • Design Feasibility

  • Interior Design

  • Design Assurance

  • Budget Forecasting

Delivery & Operations

  • Cost Assurance

  • Construction Project Management

  • Quality Assurance

  • Operations Assurance

  • Contractor Procurement

  • Stakeholder Engagement

  • Operational Planning & Readiness

  • Operator Assessment

  • Design Guardianship & Implementation Support

Legacy & Learnings

  • Venue Performance Benchmarking & Assessment

  • Handover Management

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Aston Villa Logo
Eden Project Logo
Solvius Logo
URLWD Logo
Qiddiya
Orascom
Peterborough United
Queens Park Rangers
Brentford FC