Introduction
The aim of this thought piece is to highlight the importance of accessibility for delivering events and delve into some of the key issues that are impacting this field, to better understand and implement effective accessibility strategies.
Accessibility has become a central issue in the planning and delivery of events, particularly those who run large-scale major- and mega-events like the Olympic and Paralympic Games. An issue that presents not only significant logistical challenges but one that has become a critical aspects of event management that reflects a deep commitment to inclusivity and universal design.
Addressing the needs of persons with disabilities is central to making events accessible. Section 6 of the Equality Act 2010 in the UK (Legislation.gov.uk) defines disability as “a physical or mental impairment that has a ‘substantial’ and ‘long-term’ negative effect on your ability to do normal daily activities”.
As global events continue to draw diverse audiences, ensuring that every participant, regardless of physical and cognitive ability, can fully engage and appreciate the experience as much as possible has become essential. This commitment transcends legal obligations, emphasising a moral imperative to foster environments where all attendees can seamlessly navigate, engage with content, and feel part of a unified experience.
The benefits of prioritising accessibility extend beyond the legal and ethical; they include significant reputational and financial gains for organisers, whilst access to leisure is proven to increase quality of life and wellbeing to people with disabilities.
A common misconception is that people with disabilities have no interest in engaging in leisure, when in fact their desire is equal or greater than able-bodied people.
By accommodating a wider range of attendees, events can enhance their appeal and foster positive relationships within the community, thereby solidifying their standing in a market that increasingly values social responsibility.
Mike Duignan, Giles and Marcus present ten important points that underscore the importance of integrating accessibility into the planning and execution of events. Each point explores different facets—from the foundational principles of inclusivity and universal design to the practicalities of technology integration, cultural sensitivity, and beyond.
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