Trivandi are very excited that Below the Lights has been unveiled!
On behalf of Landsec, we are proud to be leading the design of this innovative brand experience platform under the iconic Piccadilly Lights in London. The space will give ‘brands the opportunity to extend their on screen media campaigns and interact with their audiences in person, in truly immersive ways’.
Below The Lights sees theatre and advertising intertwine by giving brands the opportunity to blend storytelling, immersive staging and interactive technology to craft truly experiential marketing campaigns.