In our latest thought leadership piece by Professor David McGillivray and Dr Mike Duignan, we explore the evolving landscape of sport event bidding, highlighting the shift from highly competitive, resource-intensive processes to more collaborative, transparent, and sustainability-focused approaches.

It addresses how financial, political, and social factors, including rising public scrutiny, human rights concerns, and the influence of emerging non-Western hosts, are reshaping how cities and nations pursue mega events like the Olympics and FIFA World Cup.

In this article, they outline key opportunities and challenges facing both event owners and bidders, emphasising the importance of transparency, stakeholder engagement, and long-term legacy planning in securing successful and ethical bids in an increasingly complex global context.

In this thought piece, we explore the key factors that have shaped the current mega sport event form and the emerging trends that will influence its future. By examining these aspects, we aim to provide insights into the complexities of event bidding and its broader implications for host cities, nations, and global event organisers. 

10 Key Points on the Future of Mega Sport Event Bidding

• The Financial Commitment of Event Bidding
• The Strategic Role of Event Bidding in Urban and National Development
• The Evolution from Competitive Bidding to Collaborative Agreements
• The Role of Political and Social Factors in Event Bidding
• The Growing Significance of Human Rights and Sustainability on Bidding Processes
• The Shift Towards Multi-Nation Bids
• New Formats and Preferred Hosts
• The Influence of Emerging Markets and Non-Western Countries
• The Role of Transparency and Accountability
• The Future of Event Bidding in a Changing Global Context

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