In 2003 our founder and CEO, James Bulley, OBE, joined the London 2012 Bid Team to develop the legacy strategy and plans for an Olympic Games in London. Fast forward 20 years and James is now a thought leader for the Event Management Journal and is working with clients, industry leaders and universities to improve the outcomes of major events and venues.
In this in depth interview in the Rosen Research Review, James discusses the existing challenges within the major events industry and how he believes we can overcome these with three key improvements for more sustainable outcomes and economic benefits:
1. Development of an international major event delivery standard
2. Creating a member association for the events industry
3. Creating a major event training academic programme/qualification
Read the full article to find out more about these thoughts and other industry insights: https://www.linkedin.com/feed/update/urn:li:ugcPost:7139836615115395072/?actorCompanyId=2958024