Former Deloitte Partner will also lead Trivandi’s Saudi Arabia practice as the major events and venues firm enters a new phase of growth
Mark Lawrie has joined Trivandi as Chief Strategy Officer. With over 26 years’ of management consulting experience with Deloitte Consulting and in the major event and sport industry, Mark will drive Trivandi’s global strategy as it enters a new era of growth.
Former Global Head of Deloitte’s Major Events Practice, Mark brings an in-depth knowledge and understanding of the strategy, design, implementation and governance of major events, in particular the FIFA World Cup Qatar 2022 and Expo 2020 Dubai. Mark is highly experienced in complex programme delivery in political environments, supporting governments, rights holders and delivery organisations as they undertake major events projects, from concept to execution.
Commenting on Mark’s appointment, CEO and Co-Founder of Trivandi, James Bulley, said:
“I am delighted to welcome Mark to Trivandi. I’ve worked closely with Mark over the last 10 years and, as well as being exceptionally talented, he really cares about people and clients, which is the Trivandi DNA. His unparalleled experience in the major events industry at a Big Four consulting firm will be invaluable as we build on our success from the last 11 years and accelerate forward to the next ambitious phase of our growth. We have plans in motion to influence major changes and improvements in the major events and venues industry and expand into new sectors and markets. Mark is the perfect partner to help us successfully drive forward our strategy.”
As Chief Strategy Officer, Mark will be driving Trivandi’s global strategy to support the growth and expansion of Trivandi’s current and future service offer. Over the last three years, Trivandi’s global operations have significantly increased, including a 463% increase in headcount. In 2023, Trivandi won the Best Professional Services in Sport at the Sport Business Awards, was certified a Great Place to Work in both the UK and the UAE and is currently shortlisted for Professional Services Team of the Year at the 2024 Sport Industry Awards.
Mark will be based in Riyadh to lead the continued growth of Trivandi’s Saudi Arabia practice. Trivandi’s Middle East presence has also grown significantly with the number of team members in our Dubai and Riyadh offices tripling in size over the last year, whilst supporting mega projects including Sports Boulevard, Qiddiya, NEOM Sports, F1 Grand Prix’s in Saudi Arabia and Abu Dhabi, the FIFA World Cup Qatar 2022, Expo 2020 and COP28 UAE.
Mark Lawrie said,
“I’m hugely impressed by Trivandi’s achievements across the events and venues industry over recent years, as well as the breadth and depth of the projects that they have successfully delivered. It is clear that Trivandi attracts the industry’s best talent but also that every member of their team is aligned by a deep passion for their work and a sense of responsibility to their clients. It is this, combined with how Trivandi is driving significant improvement in the major events and venues industry that really attracted me to become part of their team. I am extremely excited about the opportunity to influence the direction and growth of this industry leading business.”